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Vårdapoteket | A new identity inspired by the human body

Vårdapoteket is a Swedish pharmacy chain with 24 pharmacies placed in care related locations. To distinguish and contrast themselves from the often very clinical and barren environments that hospitals make out, SDL developed a new identity inspired by the human body. Design by Stockholmdesignlab

With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and POS materials.

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3 comments on “Vårdapoteket | A new identity inspired by the human body

  1. thedesignjournal
    February 1, 2013

    Reblogged this on thedesignjournal and commented:
    A really creative brand identity. I love how the designs / prints are based on parts of the human body as the new identity is for a pharmacy. You would actually want to go to this pharmacy instead of avoiding it like you normally would as the bright colours would make you feel better for sure!

    • apricotjuice
      February 1, 2013

      Absolutely! It’s a great visual and attracts people!

  2. alisonsye
    February 1, 2013

    This is great design, I love it

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This entry was posted on February 1, 2013 by in Adv, design, economia, experimental, good job, graphic design, Stockholm, Sweden and tagged , , , , , .

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