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Vårdapoteket is a Swedish pharmacy chain with 24 pharmacies placed in care related locations. To distinguish and contrast themselves from the often very clinical and barren environments that hospitals make out, SDL developed a new identity inspired by the human body. Design by Stockholmdesignlab
With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and POS materials.