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CapeTownNews

“You can’t get any closer to the news.”

It’s a fun new self-promo ad campaign for Cape Town, South Africa newspaper Cape Times.

While it is indeed a very cool and creative visual linchpin, it does not present me with a reason to believe that the Cape Times actually does get closer to the news that any other newspaper or magazine.

Ad agency: Lowe, Cape Town

Via

 

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This entry was posted on December 13, 2012 by in Adv, photography and tagged .

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