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YCN 2012 Fedrigoni by Jonathan Shackleton

Fedrigoni are a well established, Italian paper company who have refined the art and science of making fine quality special papers. My challenge was to create a campaign which will ensure the entire UK design industry hears about the paper selection tool.

I chose to create dinner jackets because not only do they portray a strong image of quality, but just as importantly, classic, traditional design. I developed four templates, one for each element of the outfit, shirt, waistcoat, jacket and bow tie.

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