Design, art, style, culture, food and brilliant stupidity.
“CocaColla.it is a blog born in 2010 that focuses on art, design, advertising, lifestyle and trends of internet, dedicated to lovers of contemporary art in all its forms.
Their blog in these two years has been so successful that it became a point of reference for design and street art. Thanks to the constant daily effort and dedication of their team, Cocacolla entered the italian charts of the industry, touching 1.5 MILLION unique visitors in the first year of life. CocaColla has become so famous that even The Coca-Cola Company noticed it and a couple of weeks ago they received from their legal department two letters of formal warning asking us to withdraw the registration of brand CocaColla, give up the domain name “www.cocacolla.it”, and close our related social profiles. Penalty citation for trial. The reason is the following: <<…that the registration and use by its domain name http://www.cocacolla.it determines a serious risk of confusion for consumers who may be led to believe that the sign and COCACOLLA domain name http://www.cocacolla.it are intended to distinguish goods / services delivered, organized or sponsored by our customers or that the use of the sign COCACOLLA it’s part and has been authorized by our client on the basis of agreements or other contractual links or corporate, which is not true. The use of the sign COCACOLLA and the domain name http://www.cocacolla.it is also counterfeit of the famous brands made by Coca-Cola, our client>>.
In short, they ask them to close, sell the domain and to suspend the practice of registration of the mark. And this in only 15 days. The idea of calling the blog with the name “CocaColla” came from one of our earliest brainstorming; we thought to put together the glue, the basic fundamental artistic pratice and street-art, with Coca-Cola, a symbol of pop culture, of industrialization and advertising. For them, this name was everything they wanted to communicate: all our passions, all the topics that would soon become the subjects of our daily work of research and content production. A name easy to remember which hit off the world’s most popular soft drink. they imagined that sooner or later something would happen, so as soon as they received the letters, they contacted a legal specialist in intellectual property. As he analyzed the case he convinced us that it was better to quit everything because a lawsuit would be bloodshed, especially for our wallets. Their is indeed a publishing project, and they could never afford a legal battle against a multinational company like that. Now for certain, they must inform you that on 5 March 2012 they will close http://www.cocacolla.it and all social profiles related to it. Needless to say, with bitterness, daughter of another situation in which David and Goliath inevitably succumbs. With this release they wanted you to know what’s happened and tell you that they are already working on a new identity. To avoid losing what’s made in these two years with CocaColla they ask you to support them by being the first news on your blogs, your pages on your channel and on Twitter using the hashtag #supportcocacolla. You can subscribe their newsletter to be updated on future developments remain on their blog.
On this story they’ll be grateful.
The Ex Drink Team”