Knäppa by Ikea
Knäppa, designed by Jesper Kouthoofd, is an eco-friendly digital camera made almost entirely from cardboard. It runs on two AA batteries, and connects to a computer with help of a swing-out USB connector.
The camera will not be sold but rather given away to consumers in selected stores around the world.
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I’m honestly a little confused at this. It’s deemed to be eco-friendly, but in the day where almost everyone in the Western World has access to a cameraphone or a cheap digital camera, why make a product that no one really needs? It seems actually wasteful.
Knäppa suggests buyers to share images of their furniture on the chain’s website.
It’s only a promotion; indeed, the item itself is eco-friendly.