A funny and fake app Jotly. The startup landscape and app culture of today is just too easy a target not to parody. Jotly takes advantage of all the startup tricks: the color blue, rounded corners, SoLoMo, ratings, points, free iPads, ridiculous name (complete with random adverbing via “ly”), overpromising, private beta, giant buttons, “friction-less” sign up, no clear purpose, and of course a shiny promo video etc.
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